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Show the Right Templates to the Right People: Audience Targeting

April 21, 2026 · nBold

Repeatable collaboration depends on people reaching for the right template — the one built for their department, their region, their process. When everyone sees every template, the catalog sprawls and the wrong workspaces get created by people who never should have had access in the first place. Sorting that out by hand means separate catalogs per audience or a standing cleanup job as the list grows. Audience Targeting on Templates resolves it at the source: each template is silently surfaced only to the users it’s meant for, driven by Entra ID attributes and group membership, so the catalog stays relevant no matter how large it gets.

What’s new

Catalog managers can now attach an audience rule to any template, built from:

  • Entra ID attributes — department, country, email domain, or custom attributes
  • Group membership — one or more Microsoft Entra ID groups
  • Combined logic — AND, OR, and NOT operators to express precise conditions (e.g., “Sales department AND EMEA region”)

Once a rule is attached, users who don’t match it simply don’t see the template in the catalog. There’s no error message, no greyed-out entry, no blocked-request dialog — the template is silently absent, as if it were never there.

How it works

  1. Open the template in the Catalog and go to its audience settings.
  2. Build the rule from attributes and/or group membership, combining conditions with AND/OR/NOT as needed.
  3. Save. The rule applies immediately: the next time a user opens the catalog, they see only the templates their profile matches.
  4. Templates with no audience rule stay visible to everyone, as before — targeting is opt-in per template.

This applies at read time, so changes to a user’s department, group membership, or attributes are reflected automatically without republishing the template.

Why it matters

Template sprawl isn’t just a UX annoyance — it’s a governance risk. A catalog where everyone sees everything means people pick templates that don’t match their actual policies, naming conventions, or lifecycle rules, and IT ends up cleaning up after the fact. Audience Targeting lets you keep a single catalog with the right scope built in: a Sales-only Deal Room template, an HR-only onboarding template, a region-specific compliance template — all coexisting without confusing anyone outside their intended audience. It’s a quieter catalog, and a smaller surface for template misuse.

Audience Targeting builds on the governance model described on the platform overview and is one of the controls behind keeping repeatable work at scale consistent as your template catalog grows. Book a demo to see it configured against your own Entra ID groups.

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